20 Online Review Stats to Know in 2019 (2024)

FAQs

How many online reviews is good? ›

Even just one review is great, but the more the merrier. Businesses who have 200 or more reviews have twice as much revenue compared to others. Average local business has 39 Google reviews. Hotels have an average of 309 reviews.

Increasing your response rate is something you can do immediately to improve your online reputation score. Strive to respond to 100% of negative reviews and at least 20% response of positive reviews. Over time, set goals for maintaining these rates consistently and improving upon them.

About 5%–10% of consumers write reviews, influencing around $400 billion of the total e-commerce sales revenue. 84% of people trust online reviews as much as they trust recommendations from friends. 82% of shoppers specifically seek negative reviews.

A study by the Spiegel Research Center determined that ratings of 4.2 - 4.5 are the most trusted. This is a great goal to aim for, and realistic as well. Mistakes happen in every business in every industry. It's a waste of time to stress over a single negative review or an unattainable perfect rating.

For new businesses, a minimum of five reviews that are mostly positive can be enough to help your business engage more customers. Fewer than five, or no reviews at all, is not going to be as effective - if at all.

First things first: review quantity does indeed matter to shoppers. Our research found that 99% of consumers pay attention to the number of reviews available for a product, at least to some extent. So, how many reviews do shoppers want? In an ideal world, 43% indicate a given product should have more than 100 reviews.

Assuming that only one of every 10 happy customers leaves a positive five-star review, and knowing that it takes four five-star reviews to make up for each one-star review, you can figure it takes 40 positive customer experiences to make up for a single bad review.

A 5-star rating is always a good thing, even if it's unaccompanied by an actual review. Replying to 5-star reviews shows that you care. Samples of how to reply to customer positive feedback: “Thanks for sharing your rating with us and the community.”

Reviews give your business credibility

They had an experience, good or bad, and want to share it. And guess what? People are going to listen. In fact, studies show that close to 90% of consumers trust online reviews as much as personal recommendations.

Surveys show that 95% of consumers read online reviews before they shop and 58% say they would pay more for the products of a brand with good reviews.

How many people actually leave a review? ›

Around 81% of consumers say they've left a business review around four times a year or less. Only around 20% of customers say they've never left a business review. However, the vast majority of consumers are more likely to read reviews than leave them.

Online reviews are important because they help showcase your company's reputation, they increase sales and improve search rankings for your website. And get this—did you know that reviews influence 90% of potential customers better than a sales pitch?

The easiest way to calculate a rating scale is to simply add up the total score. To do this, start by adding a Calculation field to your form, and make sure that it's set to internal view only. And that's it!

The process of calculating an average numeric rating is to get the total of all section ratings. Then, this total is divided by the number of sections in the performance document. So, if there were four sections in the document, the calculator would divide the total number of numeric ratings by four.

Does Google Remove Reviews? Yes, Google does sometimes remove reviews, though it's not very often. Unlike Yelp, Google quickly realized that removing too many reviews might alienate their users and discourage them from posting new reviews.

Your goal should be to get to a 5 star overall score as fast as possible. To do that, you'll need 25 more 5-star reviews. And when google updates your review score you will have 5 stars.

Several one-star ratings are tanking your overall average, hindering your brand image, and damaging your rankings. With Google's changing algorithm, having negative reviews can only cause more problems.

Consumers research and read reviews before making purchase decisions. In fact, they read a minimum of 10 reviews before feeling confident in making a decision. The more Google customer reviews you have, the more likely a purchase is to be made. Google rewards businesses that have frequent and positive reviews.

Search engines generally notice when customers are talking about your business a lot. That's why the number of reviews is an indication of your business's credibility and reputation.

Can you remove a 1 star review on Google? ›

To ask Google to remove or delete an inappropriate review from your Business Profile, report the review. Google can remove reviews that violate Google's policies.

File a Legal Removal Request for the Bad Review of Your Business. There's one final option that exists to remove negative Google reviews of your company, but it will only apply to a limited number of cases. Google allows individuals to formally request that content be removed if it's illegal.

It only takes 1 flag to remove a Google review as long as you give Google enough evidence that the review violates Google's policies. Google removes reviews based on whether they violate policy, not based on the number of times a review gets flagged as inappropriate.

This is why the most beneficial rating range falls somewhere between 4.2 and 4.5 stars. It's that golden area where reviews are still overwhelmingly positive, but investigative customers wary of their spending will still be able to find negative opinions to prove the trustworthiness of the seller.

What does a 1-star review mean? A 1-star review means your customer rated their likelihood to recommend your product a 1 or 2 out of 10. This isn't a run-of-the-mill, things-could-be-better situation. They've had a passionately bad experience. 1-star reviews are emotional.

A THREE STAR REVIEW IS A POSITIVE REVIEW

I've noticed that many people and readers (including some in the publishing industry) consider three stars to be a negative review. I actually don't see three star reviews that way. I consider a three star review to be more of a positive-neutral review.

16.6% of shoppers wholeheartedly trust third-party review sites – like Yelp – for product reviews, while 41.7% of shoppers somewhat trust third-party sites more. 7.9% of consumers need to believe a reviewer “actually uses and likes the product” before they place their trust in that online review.

That means out of every 100 sales, you should expect 1-2 reviews. You should be able to aim for a 5% review rate, or one review every 20 sales.

Products are 270% more likely to sell with as few as five reviews—however, one study found that shoppers want to see at least 40 reviews to justify an average star rating. So, while you don't need a review from every single customer, the more you can secure, the better.

Summary: Social Media Statistics

There are currently 4.59 billion social media users worldwide. Facebook is the most popular social media platform. Among US adults, 84% of those aged 18–29, 81% of those aged 30–49, 73% of those aged 60–64, and 45% of those aged 65 and above are active social media users.

What percentage of users read online reviews before making a purchase decision? ›

12. As many as 89% of global customers read reviews before making a purchase. Customers like to make an effort and read a few online ratings and reviews before deciding whether or not they will spend their money on the item they're eyeing.

Edit a review from your browser:

In the left-hand menu, scroll down until you find the relevant review. Click on the “More” icon (three horizontal dots) From there, you can select “Edit” or “Delete”

Google reviews aren't forever — you can delete any review you've written. Deleting a Google review you wrote is quite simple, you just have to know where to start. For those who own a business and are dealing with a false or spammy review, you can flag it to Google for removal.

Is It Illegal to Write a Fake Review? Fake reviews are a violation of the terms of service of all business review sites. This means that any attempt to manipulate your brand reputation — or harm that of your competitors — through fake reviews can result in legal action against you.

Customers are more likely to purchase from a website that has customer reviews than a website that doesn't. Displaying reviews on your website gives potential customers more confidence in their purchasing decisions and reduces doubts, leading to a higher conversion rate.

Positive reviews reassure potential customers that they can trust your brand, your products, or your services. The data backs this up. Up to 84% of consumers noted that reviews were important in their purchasing decisions.

This is more often than not a 5 point rating scale (5– Outstanding, 4– Exceeds Expectations, 3- Meets Expectations, 2- Needs Improvement, 1- Unacceptable).

The 5-point Likert scale contains 5 response options that will consist of two extreme sides and a neutral option linked to the middle answer options. Examples of a 5-point rating scale for measuring satisfaction are: Very Satisfied, Satisfied, Neutral, Dissatisfied, and Very Dissatisfied.

How do you judge online reviews? ›

Common evaluation criteria include: purpose and intended audience, authority and credibility, accuracy and reliability, currency and timeliness, and objectivity or bias.

3 Point Rating Scale

This simple scale captures the 3 levels of not meeting expectations, meeting expectations and exceeding expectations. Simple is not necessarily a bad thing as you will achieve high levels of consistency across your performance rating data.

As for the reviews themselves, 80 percent of customers said they found four- and five-star ratings to be most trustworthy. That's a major win for any business that's managed to obtain a stellar online reputation.

The average review rate on Amazon is 1-2%. That means out of every 100 sales, you should expect 1-2 reviews. You should be able to aim for a 5% review rate, or one review every 20 sales. This is actually easier than you think, since most Amazon sellers do not have a strategy for getting reviews.

"Around 20 [and running up to 50] is the optimal number of reviews for a product to have to give consumers the confidence that this product has been tried enough by enough people," he told MarketWatch. He has also found that customers who read reviews often click the bad ones first.

Your company or product rating (typically out of five stars) reflects an overall average of good and bad reviews. So if your goal is to maintain an overall rating of four stars, you'll need four five-star reviews to make up for every one-star review.

Getting the obvious out of the way, a 1-star review is the worst kind of review you can receive from a customer. It highlights that someone endured the worst possible service known to man, rude staff, a poor product/outcome, and would not recommend the business to their worst enemy.

Is 4.5 A good rating? ›

A 4.5-Star Rating is Just Right. According to online reviews statistics, 70% of people use rating filters when searching for businesses. The most common filter applied is to see only companies with 4-star ratings and higher.

Young Adults (16+): Recommended for older teenagers ages 16 and up. Equivalent to TV-14 (TV). Adults (18+): Recommended for adults ages 18 and up. Equivalent to R, NC-17, NR, and UR (MPA) and TV-MA (TV).