This year is all about elegance.
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If 2023 was the year "quiet luxury" entered the lexicon, 2024 will see that trend and raise the stakes. For hair in particular, trends like headbands and buns will be a focus. But they won't be the versions you'd expect to see on a Gossip Girl binge; texture, layers, and individuality are all welcome. To get ahead of the best hair trends of 2024 keep scrolling for our predictions, culled from the runways, celebrity sightings, and more.
Headbands
Headbands were spotted on the spring/summer 2024 runways (Helmut Lang, Molly Goddard, to name a couple), and recently on celebs including Jennifer Lawrence. If you're not ready to go full Blair Waldorf, keep the style sleek and simple like J.Law's.
Lawrence is a fan of Jennifer Behr's timeless headbands, like this minimalist leather style.
Rich Copper Color
If recent hair changes on celebs like Hari Nef and Meredith Duxbury are any indication, this shiny new shade of red will be the It color for 2024. Shvonne Perkins, master colorist at Madison Reed, agrees, calling "copper penny" one of her top color predictions for the year.
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To keep color looking vibrant between appointments, swap in a red-enhancing shampoo like this one from John Frieda once a week.
Choppy Bob
The bob isn't going anywhere, but it is getting a bit more laid-back and unstyled. See: the recent cuts debuted by Laura Harrier, Emma Chamberlain, and Lady Gaga.
After you blow-dry or air-dry your bob, run a bit of hair oil through to add shine. We love this non-greasy formula from Roz.
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Honey Blonde
Another trending color as we head into the new year? This warm, medium shade of blonde recently spotted on the likes of Kim Kardashian, Rihanna, and Adele.
ORIBE Bright Blonde Shampoo for Beautiful Color
ORIBE Bright Blonde Shampoo for Beautiful Color
Use a blonde-boosting purple shampoo, like Oribe's luxe formula, to keep color looking fresh, not brassy.
Nouveau Bows
Expect the ballet- and coquette-inspired bow trend to stick around, though it may look a bit different. For instance, we'll see corset-like ribbons (as seen backstage at Christian Siriano spring 2024), and supersized bows, like the one in Sarah Jessica Parker's hairstyle here.
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Sandy Liang can be counted on for all things girly, including the perfect XL hair ribbon. Of course, a long ribbon from the craft store will accomplish a similar effect.
Big Buns
Seen at the 3.1 Phillip Lim and Alice + Olivia, the bun updo is a forever classic, and it's getting new life. This style Justine Marjan created for Olivia Culpo goes above and beyond by combining three major trends—bows, buns, and braids—in one.
One thing that separates a messy bun from an elevated updo? Megawatt shine. Complete your look with some of this shine spray to get that reflective, professional finish.
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Side Bangs
The rumors are true: Y2K-era side bangs are back, and Keke Palmer, Dua Lipa, and even Taylor Swift are giving the look their seal of approval. To keep the look firmly in 2024, avoid the flatironed-in-the-front, fried-in-the-back look of the past and go for a more cohesive style.
Luckily, straighteners have come a long way in the last 20 years. Try the new Dyson Airstrait to not only save time in your morning routine, but also avoid added heat damage.
Lindy Segal
Lindy Segal is a beauty writer and editor. In addition to regularly contributing to BAZAAR.COM, she also writes for Glamour, People, WhoWhatWear, and Fashionista, among other publications. She lives in New York City with her Chihuahua mix, Barney.
