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WHY DOES YOUR SAAS BUSINESS NEED SEO?
If your company operates a SaaS (Software as a Service) business model, it charges customers for access to a software product, tool, or suite of tools. In a highly aggressive industry with a lot of revenue potential, staying one step ahead as a SaaS SEO agency of your competitors is important.
Even if your product is the best of the best, showcasing that quality is not always easy. That is where SEO comes in. We help you promote your product(s) by defining goals, analyzing the market, researching relevant keywords, and finding the best channels to advertise your business.
500%
The SaaS industry grew over 500% in the past 7 years.
195b$
The industry is now worth $195 billion.
70%
On average, 70% of a company's software is composed of SaaS tools.
17 000
There are more than 17 000 SaaS companies in the United States.
Optimize SaaS Sites to Increase Visibility & Domain Rating
Here are the best SEO Services provided by Fortis Media for B2B SaaS businesses.
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B2B SaaS SEO Strategy
As a digital marketing agency, we can help you set up an efficient personalized SEO strategy for your B2B SaaS company.
Paid Media Services
If you need to achieve immediate goals, paid media is what your B2B SaaS company needs.
Content Marketing for B2B SaaS
Our content marketing specialists focus on providing the right content to your customer. It’s one of the most essential elements of SaaS marketing because it helps customers understand your products.
B2B SaaS SEO Strategy
SaaS for B2B is the act of marketing software in the form of recurring subscriptions from business to business.
Since it increases the visibility of your business website, creating a SEO strategy is fundamental for your B2B SaaS business. Long-term results include an increase in traffic and visitor conversion into paying clients.
Paid Media Services
If you want to effectively reach and engage with your target audiences and maximize your Return on Investment (ROI) you can do it through various paid channels.
Some of the best marketing channels for SaaS businesses include paid search, display ads, retargeting, paid content discovery, video promotion, social media ads and over to you.
Content Marketing for B2B SaaS
Considering how competitive the SaaS industry is, defining an efficient content marketing strategy is essential.
You need to create and distribute consistent quality content that not only generates traffic and is optimized SEO, but is also tailored to educate your audiences.
Creating content for SaaS is all about exploring a problem, a conflict and a solution, which should end with a call to action to one of your products.
On-site SEO
Off-site SEO
Paid media
Content Marketing
SEO website migration
Best SEO Strategies For Your SaaS Business
When you check the most successful SaaS businesses, you’ll find that most of them have a solid presence in search engines when you look for specific keywords and queries. Starting a SaaS SEO strategy is challenging and it takes time to achieve satisfying results.
That is why you need a competent digital marketing agency that can help you define goals, finding the best advertising channels for your business and/or product and the ideal content pieces to showcase your strengths and engage with your current and potential customers.
The most important SaaS SEO ranking factors involve defining user engagement and link metrics, creating on site content, based on keyword research and improving the technical structure and usability of your online platforms.
Fortis Media has experience dealing with businesses who specialize in B2B SaaS, especially in iGaming and blockchain niches. Together we helped our partners to increase their traffic and increase the number of downloads of their apps and/or products.
- Banking
- Payment Solutions
- Accounting
- HR
- iGaming software
- Crypto
Benefits Of SEO For B2B SaaS Businesses
SEO For SaaS Agencies Helps Lower Your CPA
The standard customer acquisition cost for SaaS businesses goes from $76 to $519 per customer. It is, therefore, quite pricey to take a single customer down your sales channel from the first click to the eventual conversion.
Since Search Engine Optimization is less expensive, it is a more cost-effective way of achieving the same results as other marketing channels.
Keyword Research For Understanding Your Strengths
There is no doubt that keyword research is imperative for any SEO campaign. Keywords form the groundwork of market research as they give an angle for your business to follow. Plus, most of the SEO milestones you perform demand that you do keyword research.
SEO Works Better If Paired With Other Marketing Channels
Although SEO is one of the most compelling and cost-efficient ways of achieving results, it works better paired together with other marketing channels.
Fortis Media has specialists that can help you set up paid media and e-mail marketing campaigns to increase the likelihood of reaching your goals. While SEO aims at achieving organic traffic and creating a steady, natural customer base, paid media, for example, can be measured and scaled to generate an immediate result.
At our Saas SEO agency, our specialists will work together as a team, each one in their specific role, to give your business all the tools it needs to achieve immediate and long-term results.
Explore Our Recent Work
Continuous learning and data-driven decisions guide our business success. Explore our latest case studies to find inspiration and expand your knowledge.
Client Testimonials
Fortis is fantastic to work with. Their team is not only extremely professional and talented, they’re also flexible and have been able to bolster resources very quickly as we’ve increased the scope of the project
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FAQs
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How can a SaaS SEO consultant help my company?
A SaaS SEO consultant offers specialized guidance and expertise in optimizing SaaS websites for search engines. They can analyze your company’s website, identify areas for improvement, and provide strategic recommendations to enhance its visibility and organic rankings. A SaaS SEO consultant understands the intricacies of the SaaS industry and can help you develop an effective SEO roadmap, navigate algorithm changes, and implement tailored strategies to maximize your website’s online presence.
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What sets apart a SEO agency for SaaS companies from a general SEO agency?
A SEO agency for SaaS companies focuses specifically on optimizing websites for SaaS businesses, whereas a general SEO agency caters to various industries. The advantage of choosing a SEO agency for SaaS companies is their specialized knowledge and understanding of the SaaS sector. They are familiar with the unique challenges and requirements of SaaS businesses, allowing them to develop targeted strategies and deliver optimal results for SaaS websites.
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How can a SaaS SEO expert benefit my business?
A SaaS SEO expert possesses extensive knowledge and experience in optimizing SaaS websites for search engines. They stay updated with the latest industry trends, algorithm changes, and best practices specific to the SaaS sector. Their expertise allows them to conduct thorough SEO audits, identify opportunities for improvement, and develop customized strategies that drive targeted traffic, increase conversions, and boost the overall online success of SaaS businesses.
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What should I look for in a SaaS SEO consulting agency?
When selecting a SaaS SEO consulting agency, consider their experience working with SaaS companies, the range of services they offer, and the expertise of their consultants. Look for agencies that understand the unique needs and challenges of the SaaS industry and can provide tailored strategies to meet your specific business goals. Evaluating client testimonials and case studies can also give you insights into their track record and ability to deliver successful results for SaaS websites.
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What are the key benefits of hiring a SaaS SEO service?
Hiring a SaaS SEO service provides several benefits, including specialized expertise in optimizing SaaS websites, saving time and resources by outsourcing SEO tasks, and gaining access to advanced tools and technologies for SEO analysis and implementation. SaaS SEO services can help improve your website’s visibility, attract targeted traffic, increase conversions, and ultimately enhance your online presence and revenue generation.
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How can a SaaS SEO company help my business grow?
A SaaS SEO company can help your business grow by implementing effective SEO strategies to increase your website’s visibility and organic rankings. They can conduct thorough keyword research, optimize your website’s content and structure, build high-quality backlinks, and ensure technical SEO aspects are properly addressed. These efforts drive targeted traffic to your SaaS website, improve conversion rates, and enhance your overall online reputation. By partnering with a SaaS SEO company, you can achieve sustained growth, reach a wider audience, and stay ahead of the competition in the SaaS industry.
(Video) Complete SEO Course for Beginners: Learn to Rank #1 in Google
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FAQs
What is a SaaS SEO agency? ›
What are SaaS SEO services? SaaS SEO is the process of optimizing a SaaS company's website for search engines. The goal of SaaS SEO is to improve the visibility of a website in search engine results pages (SERP), and to increase web traffic and conversions.
What is one of the basics of a SaaS SEO strategy? ›One of the basics of a SaaS SEO strategy is targeting relevant keywords. Research and find out which keywords are most relevant to your product or service and use them in your titles, headings, body content, and URLs so that search engines can easily identify it.
What is one thing that must be done before creating a SaaS SEO strategy? ›A complete SEO strategy for SaaS (Software-as-a-Service) companies requires great planning (approach, scope, and content calendar), process (the regular cadence of content creation), and reporting (keeping an eye on where you stand in the SERPs relative to the market and your competition).
What are the benefits of SaaS SEO? ›- Lowers Acquisition Costs. ...
- Helps to Exponentially Scale Business Growth. ...
- Converts Customers from Different Marketing Channels. ...
- Quality Content and Optimization. ...
- Keyword Research. ...
- User Experience (UX) ...
- Domain Authority and Age. ...
- Backlinks.
SaaS SEO involves optimizing your website to include relevant keywords and content to increase your Google ranking. Common strategies include in-depth keyword research, running site-wide audits, optimizing on-page SEO, building out high-intent product pages, creating content, and generating links from popular sites.
What are the 3 C's of SEO? ›Simply put, the fundamentals of SEO can be boiled down to The 3 Cs: content, code and credibility.
What are the 3 core must haves of SEO? ›The Three Pillars Of SEO: Authority, Relevance, And Experience.
What are the 4 important stages in SEO? ›There are 4 stages of SEO: keyword research, readability check, linking, and marketing. While each is important on its own, you'll see the best results by ensuring the stages are supporting one another.
How to do SEO for SaaS business? ›- Establish The Fundamentals. ...
- Create Your Buyer Persona. ...
- Optimize Content For All Stages of the Funnel. ...
- Focus On The Right Keywords. ...
- Build Out Topic Clusters For Authority. ...
- Don't Forget About Links. ...
- Tie Everything Together Across Multiple Channels.
- Know who you're cooking for.
- Feed them something delicious.
- Make them come back for seconds.
- Use unique ingredients.
- Clear the pests from the kitchen.
What are the must haves in a SaaS website? ›
- Responsive Design. Responsive design is all about how well-adapted your site is to different devices. ...
- A Data-Driven Approach. ...
- Effective SaaS Marketing Utilizes SEO. ...
- A Focus on the Right Audience. ...
- A Free Trial. ...
- A Compelling Call to Action.
- 10 best benefits of SEO (search engine optimization)
- It increases your credibility.
- Support content marketing.
- SEO is the biggest source of website traffic.
- SEO is a long-term marketing strategy.
- Build relationships with other websites.
- Helps you reach more people.
- Improve website usability.
- Increased Visibility in Search Results. ...
- Cost-Effective Marketing. ...
- Improved User Experiences. ...
- Elevated Brand Awareness. ...
- Increased Market Share. ...
- Long-Term Success. ...
- Easier Return on Investment (ROI) ...
- More Credibility.
Advantages of SaaS Technology
Accessibility: Ability to run via an internet browser 24/7 from any device. Operational Management: No installation, equipment updates or traditional licensing management. Cost Effective: No upfront hardware costs and flexible payment methods such as pay-as-you-go models.
How much does SEO cost? While many businesses pay between $1,500 to $5,000 per month for SEO, you could pay as little as $100 per month or upwards of $30,000, depending on several factors. SEO pricing can vary largely depending on the size of your business, the scope of your project, and your SEO provider.
Who needs SEO services the most? ›- Medical Services Industry. Medical services are always on 24/7, and because of this, SEO is essential to reach a wider audience. ...
- Home Repairs and Renovation. ...
- Real Estate. ...
- Professional Services. ...
- Online Businesses. ...
- Restaurants.
- Semrush. Semrush is an all-in-one digital marketing platform that helps businesses of all sizes achieve measurable results. ...
- AgencyAnalytics. Marketing reporting software designed for agencies. ...
- SEO PowerSuite. ...
- DashThis.
On-page SEO can help to improve your website's performance, increase organic traffic, & boost the visibility of your business. We optimize both the content & structure of a website to improve its visibility and ranking in search engine results pages.
What does an SEO strategy look like? ›SEO strategy is a detailed plan to improve a website's search engine rankings in order to capture more organic traffic. This plan should draw from several foundational pillars, including technical SEO, content strategy, on-page SEO, link building and user experience.
What is the golden rule of SEO? ›The Golden Rule of SEO is "create content for users, not for search engines". This means that when creating website content, the primary focus should be on providing value to users and meeting their needs, rather than trying to manipulate search engine rankings by using keyword stuffing or other unethical tactics.
What is an ideal SEO checklist? ›
On-Page SEO Checklist. Crawl your website. Conduct an SEO audit and define your site architecture. Update URLs, page titles, and meta descriptions. Make sure your keyword is in your URL.
What are the main keywords in SEO? ›- Seed keywords.
- Keywords by search intent.
- Long-tail keywords (topical and supporting)
- Low-competition keywords.
- Niche keywords.
- Branded and unbranded keywords.
- Your competitors' keywords.
- Primary and secondary keywords.
Search engine optimization does not require a professional. Companies with small-to-medium websites and an SEO-friendly content management system or ecommerce platform can do much of the work in-house. Here are my top 10 do-it-yourself SEO tips.
What is the first step to successful SEO? ›Step 1: Find keywords. Step 2: Put keywords in the page title. Step 3: Put keywords in the page URL. Step 4: Put keywords in your meta description.
What are the 5 types of SEO? ›- On-page SEO. Our Beginners Guide to SEO outlines the basics of search engine optimization, and on-page SEO is one of the easiest and most common ways to boost site visibility. ...
- Off-page SEO. ...
- Local SEO. ...
- Technical SEO.
- Product/Features.
- Solutions/Use Cases.
- Target Customer, Industries You Serve, By Role.
- Company information. About. Ethics. Team.
- Customer Stories, Case Studies.
- Resources.
- CTA.
- Analyze the market. In the first place, you should find out whether it is a good idea to build a SaaS product you have in mind. ...
- Develop a business plan. ...
- Define SaaS requirements. ...
- Choose the technical stack. ...
- Create your team. ...
- Build an MVP.
- Step #1: Run an SEO Site Audit.
- Step #2: Find 10 Informational Keywords.
- Step #3: Write SEO-Optimized Blog Content.
- Step #4: Publish a Power Post.
- Step #5: Get High-Quality Links.
- Gather research in Topic Research and the Keyword Magic Tool. ...
- Analyze keywords by Keyword Difficulty. ...
- Generate an SEO Content Template and outline your content. ...
- Grade yourself as you write with the SEO Writing Assistant.
- Target Long-tail Keywords. ...
- Use Keywords in Alt Text for Images. ...
- Use Keywords in Headers. ...
- Focus on Great UX (User Experience) ...
- Include Multiple Media Types. ...
- Use Internal Links. ...
- Focus on “Top of the Funnel” Keyword Phrases.
What are the 2 basic components of SaaS? ›
The essential SaaS components are: CRM system. Marketing automation.
What are the two major categories of SaaS? ›There are two different types of Software as a Service model, horizontal SaaS and vertical SaaS. A horizontal SaaS is a structure well used by established cloud services such as Salesforce, Microsoft, Slack, Hubspot etc.
What is a typical example for SaaS? ›The most common types of SaaS solutions are Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Content Management System (CMS), Project Management Software, Sales, Marketing, eCommerce.
What are your top 5 SEO recommendations? ›- Structured data matters. The short explanation of why structured data is helpful is that it tells crawlers what there is within your page. ...
- Page freshness. ...
- Internal linking (still matters) ...
- Title tags. ...
- Obtain backlinks.
Key SEO success factors include optimizing for the search experience, creating content for people (not search engines), and preparing for voice search.
How can I improve my website SEO? ›- Understand your online customers. ...
- Use keywords on your website. ...
- Refresh your page content often. ...
- Gain referrals from other websites. ...
- Use meta tags in your content. ...
- Stay up to date on the latest SEO techniques.
An SEO campaign is a coordinated effort to improve a website's search engine rankings. Common elements of SEO campaigns include finding keywords, publishing content, and creating backlinks.
What is the most common goal of SEO? ›The goal of performing SEO on any given webpage is to improve the quality of your content, so search engines will choose to list your content within search results. By improving and expanding your website's content, you will increase the quantity of traffic that your web content receives from search engines each day.
Why is SaaS so competitive? ›Competitive advantage in the SaaS business model comes from leveraging the customer-vendor network connection to reengineer business processes and service delivery, while building a large customer base to create economies-of-scale and network effects.
What is SaaS best known as? ›Software-as-a-Service (SaaS), is a cloud based software delivery model that allows end users to access software applications over the internet.
Why is SaaS becoming so popular? ›
The SaaS model of selling software has become increasingly popular over the years due to its many advantages. The SaaS model allows customers to pay for only the services they use, eliminating upfront costs associated with purchasing and maintaining physical infrastructure or exhaustively upgrading on-premise versions.
What does SaaS stand for in marketing? ›SaaS is an acronym that stands for Software as a Service. As it applies to marketing, SaaS is just a term to describe the kind of product or service that's being marketed—in this case, a software solution.
What does SaaS mean in advertising? ›Updated February 3, 2023. Software-as-a-service (SaaS) companies develop software they store online and sell to customers via the internet on a subscription basis. Because SaaS products differ from traditional products, SaaS companies also market in a different way to consumers.
What qualifies as a SaaS company? ›SaaS companies are organizations that use software to provide customers with a service. These businesses create, develop, host, and update the product themselves. SaaS businesses have immediate access to an unrestricted global market and can scale without increasing product delivery costs.
What does it mean to work for a SaaS company? ›A SaaS company maintains servers, databases, and software that allow the application to be accessed over the internet — most likely by web browsers. Users can access the software from almost any device. SaaS customers usually pay a subscription fee— often monthly — to access the application.
What is SaaS for beginners? ›Software-as-a-Service (SaaS), is a cloud based software delivery model that allows end users to access software applications over the internet.
What are the two types of SaaS? ›Types of SaaS – What is Horizontal and Vertical SaaS? There are two different types of Software as a Service model, horizontal SaaS and vertical SaaS. A horizontal SaaS is a structure well used by established cloud services such as Salesforce, Microsoft, Slack, Hubspot etc.
Is it easy to learn SaaS? ›SaaS isn't hard to learn at all. SaaS is a different framework from traditional software, but the key software-building skills like coding don't change much when moving to a SaaS framework. SaaS applications are designed for daily use with the end user in mind, so they are usually easy to learn.
What is a SaaS sales strategy? ›A SaaS sales strategy is a method (or group of methods) used to increase sales and revenue for Software-as-a-Service products. As a SaaS company, your sales strategy should be chosen according to the needs of your customers, and the SaaS sales model that best fits your business.
Is Netflix A SaaS? ›1. Is Netflix a SaaS? Yes, Netflix is a SaaS organization that provides on-demand videos using the software.
How do you make money with SaaS? ›
How do SaaS vendors earn money? Most SaaS vendors make money via a usage-based pricing model, such as a monthly subscription. Some offer free services that use advertisements to earn revenue. A few SaaS enterprises also promote the sale of upgraded or premium versions for additional fees.
Is Amazon considered SaaS? ›AWS (Amazon Web Services) is a comprehensive, evolving cloud computing platform provided by Amazon that includes a mixture of infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS) and packaged-software-as-a-service (SaaS) offerings.
What language is used in SaaS? ›The most popular languages for developing SaaS products are Java, Python, and JavaScript. Each of these languages has its own advantages and disadvantages, and the choice of language will depend on the specific needs of the product.
What is a SaaS salary? ›$71,973 is the 25th percentile. Salaries below this are outliers. $61,691 - $76,869. 13% of jobs.
What skills are needed to work on SaaS? ›- Technical Expertise. ...
- Security and Data Management. ...
- Problem Solving and Customization. ...
- Compliance Skills. ...
- Communication and Team Work Capabilities.
As of May 24, 2023, the average annual pay for a Saas Sales in the United States is $82,141 a year.