The easy way to generate great blog post ideas (2024)

What do I have to say that's important enough to be worth publishing? Will anyone even care? This isn't working. I'll try again tomorrow.

We've all been there.

It's terrifying, at times, pushing fresh content out into the world. It can be unnerving wondering how your peers are going to judge your words. Is what you've written good? Will it be received well, or will it create a negative response? Or worse... no response at all?

This thinking often forces us to repress ideas and throw them into the "not worth publishing" bucket. It's a shame because it stifles creativity. This is why we're often left staring at computer screens knowing that we should publish something, but unable to decide on exactly what.

Blink. Blink. Blink.

To combat this: Today we're going to look at some proven techniques for coming up with blog post ideas even when you feel like you've got no creativity left to give. These tips can be used by any type of blogger or publisher, whether you're creating for a public blog, a weekly newsletter, or a membership website!

#1 – Keep an ideas file

The most important thing about inspiration is that you can't predict when it's going to strike. That's why it's essential to build a system that supports your creative work.

Many writers, bloggers, and publishers create something called an ideas file where they drop in thoughts, opinions, questions, and prompts whenever you come across them.

When it's time to plan a blog post, simply look into the file and pull out any of the ideas that waiting to be developed.

One tool you can use to help accomplish this is Notion. They even have a free content calendar template you get started with.

The easy way to generate great blog post ideas (1)

To use it, enter your ideas in the far left column. Then, as you choose which ones to work on, move them to the additional columns on the right as they develop — from a simple idea to an article in progress, and finally to an edited and published article on your website.

The most important element is to build a habit of writing down ideas so that you can build an inventory of inspiration.

#2 - Steal content ideas from others

A great way to come up with initial ideas for blog posts is to consistently expose yourself to the type of content you want to emulate.

  • Use a feed reader (we like Feedly) to subscribe to your favorite blogs and check daily to see what's been published.
  • Sign up for your favorite writers' newsletters so that you never miss a post.
  • Set a weekly calendar appointment as a designated blog reading time for inspiration and ideas.

Don't be afraid to steal ideas that are clearly working for other people. There's a vast amount that can be learned from the success of others.

Just don't actually steal their content. Iterate upon it. Make your version better, unique, and valuable.

#3 - Ask your audience

You can crowdsource content ideas from your readers by asking them to reply to your emails or tweets, starting a private community on Discourse or Circle to host conversations, or even meeting up with your audience at in-person events.

Reader participation and community-driven content are key components for many successful independent bloggers and membership business owners.

Foolish bloggers go out in search of ideas, efficient bloggers allow ideas to come to them.

Ask your readers to tell you what they would like to read more of — and then give it to them. It sounds simple, but remarkably few people actually do it.

Louis Grenier of Everyone Hates Marketers shares some great tips about listening and letting ideas come to you.

#4 - Use targeted searches to ask the internet

Many-a-noble-blogger has been stuck searching for blog post ideas before you, and while that has been an insurmountable hurdle for some, there are many more who have conquered it and documented the process.

Start by figuring out the types of questions people are asking about related to your topic. You can do this by searching forums or websites like Reddit and Quora. Twitter is also a great place to see what people are saying in real-time about a particular subject.

The easy way to generate great blog post ideas (2)

This is one scenario in which falling down internet rabbit holes can lead to something good: an abundance of ideas you can write about, questions you can answer, and people you can reach out to for follow-up.

#5 - Expand existing blog posts

Look through your analytics history and figure out what your most popular blog posts of all time are. These are your blockbusters.

Weeks, months, and years after publication, they still bring in a steady stream of new visitors.

So you know this content works, the next question is: How could you expand on it? Could you do a follow-up? Could you refresh the content in the post with a new and improved version?

Updating posts is a great SEO tactic to catch some low-hanging fruit and get even more people reading your post. You've already done most of the hard work. Check out this in-depth guide from AHREFs about how to do a content audit and update your best posts.

#6 - Identify trending topics

There are lots of ways to find out what's trending online, as well as tools for discovering what people actually search for related to specific topics of interest.

Leveraging these trends into article ideas is an excellent tactic that can increase your traffic by staying ahead of the curve. Here are a few tools to help you do that:

  • Google Trends - Figure out what topics are trending over a specific timeframe.
  • BuzzSumo - Enter a keyword to find out who ranks and what they're writing about.
  • - Enter any term and get a huge list of synonyms and related terms that people actually search for.
  • Exploding Topics - Discover niche ideas before they explode into mainstream trends.

Sometimes the best content idea is the one that tells the story of all the other posts. Regardless of what you blog about, you've probably been doing it for a while now.

  • What have you learned in that time?
  • What has changed since you started?
  • If you had to go back and give yourself one piece of advice at the start of your career, what would it be?

These posts aren't just an exercise in narcissism, they can be incredibly useful for other people in your industry. Everyone has to start somewhere, and by learning from your mistakes the next generation can progress even quicker.

Give something back to your audience by offering them a behind-the-scenes look into your journey and thought process.

#8 - Write a detailed guide

What's the best kind of blog post? The kind that gets people to read 12 more.

Linking your existing posts together (called internal linking) properly is a good way to capitalize on this.

Sit down and go through your old posts. Group related posts together and see if you can order them in a way that makes sense as a mini-guide so that reading them sequentially increases the value.

This allows you to take advantage of ideas you've already written about.

Add an introduction, a conclusion, light descriptions, and updated links to each post. You now have a guidepost that will send people off on a click-quest around your blog.

Have a look at this wonderful guide to creating "hub and spoke" content by Jimmy Daly to learn more about how this works:

How to Create Content That Actually Ranks in Search Results

Content strategy tends to be either overcomplicated or vague. And often both.There’s plenty of ways to approach it, but here’s a simple template that can berepurposed over and over again. Blog posts are often not strong enough to survive on their own. But if they aregrouped (and linked) togeth…

The easy way to generate great blog post ideas (3)Jimmy DalyJimmy Daly

The easy way to generate great blog post ideas (4)

#9 - Borrow another creator or expert's brain

Is your brain tired? Borrow someone else's!

Who do you look up to in your industry who your readers might be interested in? Send them an email and ask if you can do an interview.

The real challenge is to come up with interesting questions to get your subject talking. After that, they'll do the hard work of generating fantastic content on your behalf.

But remember, interview quality is paramount.

The web is littered with boring "so tell us who you are and what you do" posts that add little value. Don't repeat their mistakes.


Here's an example of an interview with the Ghost user Maker Stations how they got their first 100 email subscribers.

Instead, write a proper introduction for your subject rather than asking them to do it for you. Do your research and ask them questions (A) they want to answer and (B) they might not have answered in any other previous interview.

That's where the magic lies.

#10 - Do competitor analysis to find content gaps

What works well for your peers and competitors might also work well for you. Do some research to find out what keywords your competitors rank for, and check out their top-performing articles.

We like to use AHREFs to do this research, check out their guide on doing an effective content gap analysis.

The key here is to identify opportunities with a low enough keyword difficulty where you can create unique content, thereby capturing a slice of the pie.

Could you expand on what has already been written and dramatically improve it? Do you have a new and interesting angle on the same topic? Have you got proprietary data which you can use to craft a new and interesting blog post?

Your creativity, opinions, and niche are assets you can leverage to stand out by offering readers something they can't find anywhere else.

#11 - Train your idea muscle

Coming up with ideas is a muscle that needs exercising. The more often you do it, the stronger that muscle becomes.

Come up with blog post ideas every single day and you'll soon start to notice it becoming more natural.

Here are two resources that will help:

  • The best books on idea generation
  • The ultimate guide to beating writer's block

Spend a few minutes each day using these resources to generate new ideas, then move over the best ones into the idea column on your content calendar (or whatever equivalent tool you use). This will keep your creative momentum fired up!

What to do next

Great content ideas are the heart of a successful creator business. Without great ideas, you've got nothing to publish, promote, or monetize.

The priority is to find a system that works for you, from dreaming up new ideas, to organizing them for easy access, and finally to building systems around them that make bringing them to life a breeze.

Now get yourself going:

  1. Start your ideas file.
  2. See what you can learn from the top creators in your field.
  3. Never be afraid to hit the publish button.

Your blog could grow to become something bigger than even you could imagine. But it can only happen if you start.

On this page Introduction

The easy way to generate great blog post ideas (2024)


How do you get 1000 views a day on Blogger? ›

Email Your Subscribers

Like I just mentioned, one of the best way to instantly get a lot of people to visit your website is to email subscribers. Every time we email our list about a new post, 1000's of people visit our site. Some of them share it on social media, some link to it on their blog.

How can I make my blog successful fast? ›

How to Start a Successful Blog in 5 Steps
  1. Choose your blog name and get your blog hosting.
  2. Start your blog by adding WordPress.
  3. Pick a simple theme to make your blog your own.
  4. Add two key blogging plugins to find your readers and track stats.
  5. Write compelling content to create a blog that your readers love.
2 Dec 2022

What are the three 3 essential elements of blogging? ›

It's not just about having an idea or writing great content.

In this article, we are going to cover the three key elements that make a blog successful: content, design and branding. To create and manage a successful blog, you are going to need to implement all three of these elements.

What are 4 common types of blogs? ›

To get a clearer picture, let's look at some examples of 5 of the most common types of blogs.
  • Personal Blogs. Personal bloggers were the pioneers of the blogging world, and they're still around today. ...
  • Personal Brand Blogs. ...
  • Business Blogs. ...
  • Affiliate Blogs. ...
  • Niche Blogs.
23 Aug 2022

What are the six pillars of blogging? ›

These mistakes have helped me to determine what I consider the pillars of a successful blog.
  • Purpose/Message/Mission. ...
  • Email Newsletter. ...
  • A Free E-Book/Manifesto. ...
  • A Product/Business Model. ...
  • Site Design. ...
  • Effective Self Promotion.
14 Apr 2013

What is the 80/20 rule in blogging? ›

The Pareto Principle, also known as the 80/20 Rule, states that 80% of your results come from just 20% of your efforts and activities. When applying this to your blog, you may notice that approximately: 80% of your blog traffic comes from 20% of your posts. 80% of your income comes from the top 20% of your posts.

How do beginner blogs make money? ›

How do beginner bloggers make money? The quickest way to monetize a blog is through display advertising. You don't need specialized skills to rent space on your blog to Google AdSense, but you'll get paid for every 1,000 website visitors that see the advert.

How do I get my blog noticed? ›

Ivan Escott
  1. Way #1: Use Email Outreach to Promote Your Blog.
  2. Way #2: Connect With Other Bloggers.
  3. Way #3: Acquire Referral Traffic.
  4. Way #4: Write With SEO in Mind.
  5. Way #5: Guest Post for Other Blogs.
  6. Way #6: Leverage Social Media (while you still can)
  7. Way #7: Publish Original Content.
  8. Way #8: Grow Your Email List.
20 Jul 2020

What type of blog is most profitable? ›

The most profitable blog niches for 2022
  • Digital marketing.
  • Blogging and making money online.
  • Health and fitness.
  • Personal finance and investing.
  • Recipes and food.
  • Personal development and self-care.
25 Nov 2022

Do most bloggers fail? ›

Notwithstanding, blogging is like any small business, and the failure rate is believed to be just as high. If we are to go by Bloomberg statistics where small business success is concerned, 80% of new blogs are likely to fail within 18 months of launch.

What is the most difficult part of blogging? ›

Designing the Content.

Content designing is the most challenging thing in blogging. Unless you design a good content, nobody knows you, and nobody cares for you.

What makes a blog successful? ›

Effective bloggers are focused and consistent

They write consistently about their chosen subject, and with a consistent voice and approach. Even when they write about something that seems to be off-topic, they relate it back to the niche they know their readers are interested in.

Which content is best for blog? ›

  1. How To Guides. People generally hate reading instruction manuals. ...
  2. Politics. Politics are popular during every election year. ...
  3. Bacon. Everyone loves bacon. ...
  4. Recipes. Recipes are a great way to draw traffic to your blog. ...
  5. Beginner guides. ...
  6. Ultimate guides. ...
  7. Frequently asked questions. ...
  8. Interviews.
24 Jun 2021

What is the easiest blog platform to use? ›

We believe that outperforms all other blogging sites. It is powerful, easy to use, affordable, and the most flexible of all available blogging platforms. Here are all the reasons why you should use WordPress.

What is a good blog structure? ›

The Most Basic Blog Post Structure

The introduction: hooks the reader, draws them in, and sets up the post. The main body: works through a logical sequence of points, holding the reader's attention. The conclusion: ends the post decisively and calls the reader to take action.

How many hours is a successful blog? ›

Some people blog for 40 to 60 hours a week if they do it as a full-time job. There are other bloggers who spend an hour a day (or less if they don't even have that!).

How long should a blog be? ›

After in-depth industry research and analyzing our very own results from the Wix Blog, we've found that the ideal blog post length is between 1,500 - 2,500 words, with a sweet spot right at 2,450.

How many pages are allowed in Blogger? ›

Important: There's no limit to the number of pages you can have in one blog.

Is blogging easy money? ›

Blogging Is a Fast Way To Earn Money

While it's true that blogging can be used to earn an income, it's not something that will help you “get rich quick.” You need to build an audience that wants to purchase items from you before you can start earning any money.

How do bloggers get rich? ›

There are five main ways bloggers make money: ads, affiliate marketing, sponsored posts, products, and services. In this article I am going to break down what each of these so that anyone can understand how bloggers make money and get paid.

Do small blogs make money? ›

Many blog owners earn a modest $200 to $2,500 a month in their first year of blogging. Established bloggers who implement strong monetization strategies earn $3,500 to $15,000 monthly. Top bloggers can earn seven-figure incomes from their blogs. There are different types of roles and streams of income for bloggers.

How do bloggers get trending topics? ›

5 Strategies to Source Trending Topics for Your Company Blog
  1. Explore Online Public Forums. ...
  2. Dive Deep into Keyword Research. ...
  3. Leverage Social Media Platforms. ...
  4. Use the tools. ...
  5. Data Analytics And Subscribe To Trending News In Your Industry.
9 Feb 2022

What kind of blogs are popular? ›

Here are the most successful blogging categories.
  • Food blogs. Food is one of the most popular blog categories. ...
  • Travel blogs. Traveling is popular with most demographics, especially retired people. ...
  • Health and fitness blogs. ...
  • Lifestyle blogs. ...
  • Fashion and beauty blogs. ...
  • DIY craft blogs. ...
  • Parenting blogs. ...
  • Business blogs.

How do I get my blog noticed 2022? ›

17 Ways to Get More Traffic to Your Blog In 2022
  1. Publish Long-Form Blog Posts.
  2. Write About Trending Topics.
  3. Use Long Blog Post Headlines.
  4. Comment on Related Blogs.
  5. Repurpose Content For Different Platforms.
  6. Promote New Content In Email Newsletters.
  7. Guest Blog On Legit Blogs In Your Niche.
  8. Optimize Your Blog Posts For SEO.
8 Nov 2021

Who is the number 1 blogger? ›

Note: The primary source of their income and earnings is affiliate marketing. Amit Agrawal quit his job to become India's first professional blogger.
Top 10 Bloggers in India and Their Earn from Blogging.
8 more rows
1 Aug 2022

Who is the highest paid blogger? ›

At the turn of the year 2021, these ten names ranked among the highest-earning bloggers in the world:
  • Tim Sykes, $1 million per month.
  • Chiara Ferragni, The Blonde Salad: $250,000 per month.
  • Melyssa Griffin, $238,000 per month.
  • Sarah Titus, $200,000 per month.

Who is the No 1 blogger in the world? ›

Ariana Huffington

Huffington Post blog is the most successful blog in the world. This blog has grossed over 1 1 billion and its main source of revenue is banner sponsored advertising (Google Banner Ads). She is considered one of the highest-paid top bloggers in the world.

What niches are trending in 2022? ›

Here is a list of the current ecommerce niches in 2022:
  • Cooking and baking material and equipment. As consumers were at home during the COVID-19 pandemic, cooking and baking became a way to spend time. ...
  • Home lighting decor. ...
  • Home fitness and workout equipment. ...
  • Home office equipment. ...
  • Pet supplies/supplements.
2 Sept 2022

Are blogs still popular in 2022? ›

So, are blogs still relevant in 2022? Based on our top five, the answer is a resounding yes. Blogs will continue to have a place for as long as they continue to evolve. Not every blog will be a huge success, but there are no guarantees of success in anything before you try.

How many followers do you need to make money on a blog? ›

The rule of thumb is you can expect to make $1 per subscriber per month. So, if you have 10,000 email subscribers, you should be able to make about $10,000 per month.

What to avoid in blogging? ›

Abandonment of your blog is probably the single biggest blogging mistake you can make.
  • Using the wrong name for your blog.
  • Not publishing frequently or consistently.
  • Focusing too heavily on self-promotion.
  • Choosing the wrong topics.
  • Missing best SEO practices.
  • Not linking to other content.
  • Not using a variety of content.
12 Apr 2022

What do most blogs lack? ›

One of the main reasons why blogs fail is a lack of purposeful, engaging content. In fact, "original written content" is the most important type for 58% of marketers.

What should you not do when blogging? ›

The Don'ts of Blogging
  1. Don't: Ramble with run-on sentences that just keep on dragging or lengthy texts.
  2. Don't: Try to cover too many topics at once. ...
  3. Don't: Use profanity or unprofessional language.
  4. Don't: Use other people's stuff without permission and credit.

What is the most common mistake for first time bloggers? ›

8 Common Mistakes for Beginner Bloggers
  1. Not Defining Your Target Audience. ...
  2. Blogging Inconsistently. ...
  3. Focusing Too Much on SEO. ...
  4. Deviating From the Target Niche. ...
  5. Publishing Short Content Frequently. ...
  6. Not Implementing Persuasive Content Writing Techniques. ...
  7. Not Promoting Blog Content. ...
  8. Not Having a Newsletter Subscription.

Why do people quit blogging? ›

Too many bloggers quit because they're not yet seeing the progress they want. But every successful blogger will also tell you that it took time to get readers and to make a steady income (myself included). Take a look at your blog's key metrics today—compared with six months ago, or a year ago.

What are the 2 disadvantages of blogging? ›

7 Disadvantages Of Blogging That You Should Consider
  • You May Invest Time, Sweat And Soul And Get Nothing In Return. ...
  • It Takes A Huge Upfront Investment Of Time And Work. ...
  • It's A Lot More Difficult Than It Looks. ...
  • Passion Isn't Enough. ...
  • Blogging For Your Business Can Actually Hurt You If You Do It Wrong.
13 May 2021

What are 5 features of a blog? ›

Must-have features of a blog site
  • Contemporary Design Pattern.
  • Dynamic Presentation.
  • Typography.
  • Easy Navigation.
  • Email Subscription.
  • Social Media Involvement.
  • Numerous Posting Formats.
  • Structural Design.

What skills do you need to start a blog? ›

11 blogging skills that every blogger requires
  • SEO. SEO is the blogging skill that every blogger must have. ...
  • Content writing. Next to SEO, content writing is another blogging skill that every blogger must learn. ...
  • Communication.
  • Social media skills. ...
  • Design skills. ...
  • Marketing. ...
  • Networking. ...
  • Link building.
12 Jul 2021

What are the 4 parts of a blog? ›

4 Essential Elements to Writing a Great Blog Post
  • An attention-grabbing headline. A good blog post is about one topic, one story, one idea. ...
  • A captivating lead paragraph. You know how much first impressions matter, right? ...
  • Interesting supporting points. This is the body of the article. ...
  • A compelling call-to-action.

What are the 5 most important things for writing a successful blog article? ›

The 8 Essential Elements Of A Successful Blog Post
  • Magnetic headline. ...
  • Compelling lead. ...
  • Useful subheads. ...
  • Informative and engaging body. ...
  • Appealing graphics. ...
  • Powerful call-to-action. ...
  • Relevant internal link. ...
  • Good meta description.
20 Apr 2018

How do I start a blog at least 7 steps? ›

How to start a blog in 7 steps
  1. Name your blog.
  2. Choose a blog builder.
  3. Pick a web host.
  4. Link your domain name to your blog.
  5. Design your blog.
  6. Publish your first post.
  7. Promote, write more, rinse and repeat.
17 Feb 2021

What makes a blog post interesting? ›

Images. Relevant and eye-catching images make blog content more interesting to readers. Visual content enhances your blog, whether it's an image of people or a chart showing useful data. According to Backlinko, using at least one image in your content helps to gain more traffic than web pages with no image.

Which type of blog is the most popular? ›

Here are the most successful blogging categories.
  1. Food blogs. Food is one of the most popular blog categories. ...
  2. Travel blogs. Traveling is popular with most demographics, especially retired people. ...
  3. Health and fitness blogs. ...
  4. Lifestyle blogs. ...
  5. Fashion and beauty blogs. ...
  6. DIY craft blogs. ...
  7. Parenting blogs. ...
  8. Business blogs.

What are the do's and don'ts in blogging? ›

The Do's & Don'ts of Blogging:
  • Do include a share button on your blog for your readers. ...
  • Don't sell your products or service. ...
  • Do write with your audience in mind but always write for yourself! ...
  • Don't write novels. ...
  • Do create content that is beneficial and meaningful to your audience. ...
  • Don't spam your readers.
2 Dec 2014

What should my first blog post be? ›

Introduce yourself

Particularly if you have an interesting backstory about your company or how you developed your product, it's great to share it with the audience. People respond to authenticity and real stories. Your first blog post is a great time to open up with a “Welcome” theme.

Which content is best for blogging? ›

Content types to change up your blogging
  1. Listicles. Everybody loves a list. ...
  2. Written tutorials and how to's. Tutorials and how-to guides are a great way to engage your audience and educate them in a single blog post. ...
  3. Video tutorials. ...
  4. Checklists. ...
  5. Industry news. ...
  6. Infographics. ...
  7. Current events. ...
  8. Case studies.
21 Jun 2022

How do you write a blog style? ›

But I would like to provide my own version of eight important writing tips as they apply to blogging.
  1. Put the reader first. ...
  2. Organize your thoughts. ...
  3. Use short paragraphs. ...
  4. Use short sentences. ...
  5. Use simple words. ...
  6. Be specific. ...
  7. Write in a conversational style. ...
  8. Be clear.
26 Nov 2008

Is blogging easy? ›

Just remember, starting a blog is actually easy. Thousands of new blogs are started every day. Anyone can create a blog in 5 minutes, but very few people will create blogs that matter.

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