Types Of Email Marketing: 10 Emails You Should Be Sending (2024)

Whether you are just starting with email marketing or you're already sending marketing emails every week, you know that emails are one of the best channels to sell — and smart marketers are always looking for new ways they can build relationships and grow revenue.

You might be asking yourself: Should I nurture subscribers with weekly newsletters? Are dedicated sends (standalone emails with one offer) better at optimizing my sales and marketing funnel? What about email digests?

These are all valid questions manufacturing marketers find themselves asking when selecting the right format to meets their email marketing goals.

In this post, we review the different types of marketing emails you can send, and their respective advantages and disadvantages — this information should help you make an educated decision about picking the most appropriate email type and how to go about using it.

Most Common Email Marketing Types

1. Welcome Emails

Initial contact with prospects typically finds them unready to do business.

In fact, research shows that only 25% of leads are immediatelysales-readywhile 50% of leads are qualified but not yet ready to buy.

Nurturing, therefore, is critical for pushing your leads closer to the buying stage.

Welcome emails show better open and click-through rates when they offer a personal touch and introduce your organization without slathering on the sales pitch. Don’t introduce a new product or service before you’ve built a relationship. Simply work on giving off a good first impression — one that illustrates your industry knowledge and expertise — and pave the way for future contact.

Advantages Of Welcome Emails

  • The Start Of A Business Partnership: When you fire off that first welcome email to potential prospects, it's the first step in forming a relationship. When done correctly, this will be a positive experience for them and will leave them more receptive to future emails. In fact, subscribers who read an initial welcome email will read 40 percent more content from a sender over the subsequent 180 days.
  • Boost Metrics: Welcome emails have higher open rates and click-through rates than standard marketing emails. This can be a good way to kickstart your email marketing metrics for the better.

Disadvantages Of Welcome Emails

  • Bad First Impressions: A welcome email is the first communication you will have with a potential buyer, and if you don't nail it right out of the gate, you can blow a chance of closing a deal.

2. Email Newsletters

Many businesses and organizations send email newsletters to stay top of mind for their recipients.

Most industrial businesses actually use email newsletters as the foundation of their email marketing program because they are great tools for educating customers and prospects about your business and showcasing employee profiles, company passion projects, and relevant graphics.

Before we get into the nitty-gritty details of creating email newsletters, you will need to determine your goal.

What is it that you want your email newsletter to achieve? You might want to nurture your existing contacts and become the first brand they think of when they need a product or service in your industry. Or your goal might be to increase sharing so that you attract new people to your list.

As you define your goal, think about what metrics you can use to track your progress.

Read More: Marketing Goals Vs. Marketing Strategy

Newsletters are great not only for marketing to prospects but also for nurturing your existing customers with company news and events, product announcements and feedback requests. Such ongoing communication will help you retain happy customers and collect valuable insights about them, so make sure you're using a marketing CRM such as HubSpot to sendyour emails and track metrics.

For example, if your goal is to drive traffic to specific pages, you would need to closely monitor click-through rates (CTR). A CTR measures the number of times someone has clicked the link versus the number of people who viewed the link.

Whatkinds of links dothey click on the most? Can youupsellto them at all? Which email subject lines have a high open rate? What time of the day is better to send an email?Without a marketing CRM,these questions are left unanswered — and actually one of the top pitfalls industrial sellers and marketers experience.

(Need a refresher on marketing terms? Check outThe Essential Dictionary Of Industrial Marketing Terms You Should Know.)

As you work on your newsletter layout and content creation, stay mindful of your goal and make sure you are working towards meeting it by prioritizing the design and placement of calls-to-actions.

Advantages Of Email Newsletters

  • Brand Awareness:Similar to newspapers, newsletters create certain anticipation in readers. Whether it is a daily newsletter or a weekend communication, readers get into the habit of receiving it. So if you're considering sending email newsletters, make sure you're sending them on a regular cadence. If readers enjoy the content, they will most likely stay subscribed to the newsletter. Building a habit in your email subscribers enables them to recognize your brand and associate it with a positive sentiment.
  • Repurpose Content:Newsletters generally contain information that you have already published. Many companies do quick summaries of their most popular blog posts and link to the articles from their newsletter. In this way, they bring subscribers back to the company website and engage them with more company content.
  • Diverse Content: Email newsletters give you the freedom to include different content types all in one email that might be important to your organization. For instance, the same newsletter can contain a popular blog post, a new offer, an announcement of an upcoming event, information about a discount and a link to a survey. There might even be a video embedded in the email. (We'll touch on videos in a bit!)

Disadvantages Of Email Newsletters

  • Diluted Call-To-Action: Due to their format — a long compilation of information — newsletters can be overwhelming with multiple calls-to-action. If you include a series of blurbs or article summaries, the attention of your recipients will most likely be spread across these tidbits of information as opposed to staying focused on a certain element. Of course, you can address this by prioritizing the most important information at the top of the newsletter and include a clear call-to-action after/alongside each block of text.
  • Design:With newsletters, the layout becomes a much more complicated task than with dedicated email sends. You’ll have to spend some time deciding on the right placement of images and text, alignment and prioritization of information. (This is where A/B testing comes into play.)

3. Dedicated Emails

Dedicated emails — also known as standalone emails — contain information about only one offer. For instance, you can notify your target audience about a new white paper you have released or invite them to attend an industry event that you are hosting.

Dedicated emails help you set up the context to introduce the main call-to-action. In this sense, they are similar to landing pages. Dedicated sends are generally used to reach out to your entire email database— a practice that is not necessarily efficient in optimizing conversions and minimizing unsubscribes.

While there are instances when all of your subscribers should be notified, such as a timely new offer or an unprecedented national emergency, in most cases you would want to segment heavily based on your subscribers’ different behaviors and interests.

Advantages Of Dedicated Emails

  • Focused Call-To-Action:Unlike newsletters, dedicated sends can focus on really driving results for one call-to-action, because there is just one message and one goal.
  • Easy To Build:Once you have your email template in place, building dedicated sends should be easy. You will generally grab some of the information already on the landing page, make a few tweaks to it and spend most time nailing down the subject line.
  • Fast To Measure:Naturally, if you have one main message and call-to-action in your dedicated send, it will be easy for you to track progress. You can quickly check the email CTR, landing page views and conversions, and follow the long-term ROI.

Disadvantages Of Dedicated Emails

  • Less Consistency:With newsletters, marketers generally stick to a specific schedule. For instance, you might create a weekly newsletter that goes out on Tuesday mornings. Or your company might be sending a weekend newsletter summarizing information published throughout the week. With dedicated sends, the schedule is less clear and, potentially, less consistent. You might use dedicated emails to publish a new offer (and new products or services are not always launched regularly). Even if you decide to maintain a specific schedule, your subscribers might not realize it or expect communication from you because there is no clear connection between the separate sends.
  • Homogenous Content: As dedicated sends contain one message, it’s tough to include a shout-out about some other campaign that might also be important to your organization. Use the landing page your email is linking to showcase other relevant information. If you're sending an eBook offer, include other offers on your Thank You page, as seen in the example below.

Types Of Email Marketing: 10 Emails You Should Be Sending (1)

4. Lead Nurturing Emails

As an inbound marketing tactic, lead nurturing is all about understanding the nuances of your leads’ timing and needs. That's why it's important to define your buyer personas to reach your target audience effectively. Otherwise, your emails get left unopened or deleted.

Lead nurturing introduces a tightly connected series of emails with a coherent purpose and full of useful content. In this context, lead nurturing offers more advantages than just an individual email blast.

Promotional emails are a multifaceted beast. They can be designed to promote a number of things, from marketing materials, such as blog posts, webinars, and eBooks, or discounted service offerings. These types of emails can also serve to inform your customer about what’s happening within your organization. You can even send out these emails using an automated system, cutting down on time and labor needs.

Learn More:

Be sure to create different types of promotional nurturing emails to suit the needs of your users based on where they are in the marketing funnel. This ensures you’re providing directly useful content to all prospects, at the right stage of their buying journey. The overall goal here is to guide them through the sales cycle to move them down the funnel and, ultimately, convert them into loyal customers.

Advantages Of Lead Nurturing Emails

  • It's Timely:Study after study shows that email response rates decline over the age of the lead. You need to use lead nurturing campaigns to take advantage of the dynamic between subscriber recency and CTR. What that means is that if you have a new lead, don't wait to contact them!
  • It's Automated:Once you set up lead nurturing, emails are sent out automatically according to your schedule as new leads come in. This leads to a high return on a low investment. You might launch the campaigns and forget about them, but the emails will be doing the work for you, helping you qualify leads and push them down the sales funnel faster. See what we mean by needing a marketing CRM platform?
  • It's Targeted: Studies show that targeted and segmented emails perform better than mass email communications. Lead nurturing enables you to tie a series of emails to a specific activity or conversion event. You can craft your follow-up email based on the action a lead has taken on your website, thus showing that you know their interests in the topic and what they might need next. Lead nurturing emails can highlight reconversion opportunities that tie back to their earlier interests based on this information.

Disadvantages Of Lead Nurturing Emails

  • Generates Less Concurrent Buzz: With dedicated sends to your email database, you can generate a lot of buzz around your brand. If you're sharing a brand new product or service, there is usually an increase in engagement resulting from simultaneous forwarding and social media sharing (especially if you have Facebook, LinkedIn and Twitter sharing links in your email). Lead nurturing cannot quite achieve the same buzz effect because it is programmed to schedule fewer emails to segmented audiences. So while there will still be sharing, you won’t see a huge spike in traffic and conversions on a specific day. Rather, the visits and leads will trickle in.
  • Passive Tracking: Because lead nurturing is automated and marketers often forget about it after they’ve set it up, it also tends to be underreported. Make sure your lead nurturing campaigns include unique tracking tokens. Remember to revisit your marketing analytics often to evaluate performance and prove the ROI of your efforts.

5. Sponsorship Emails

All the types of marketing emails we have discussed so far are under the assumption that you are sending communications to your own email database. If you want to reach a different audience and gain new leads, you might try out sponsorship emails with display ads. A sponsorship usually entails you paying to include your copy in another vendor's newsletter or dedicated send.

Read More: Display Ads Vs. Search Ads Vs. Social Ads

Sponsorship email campaigns are one component of a paid media strategy, including pay-per-click (PPC), display advertising, mobile advertising, affiliate advertising, etc.

In this paid media universe, you benefit from being super specific when describing the target audience you want to reach.

Generally, you’ll have to design your email copy or ad placement according to the specifications listed by the vendor. Check if the partner has any size restrictions or image suggestions. Provide them with both the HTML and plain text versions of the copy in advance.

Ensure you trust that they are a credible partner and understand your manufacturing business needs (if you're not already in a business relationship).

Advantages Of Sponsorship Emails

  • Highly Targeted:The biggest advantage of sponsorship emails is that you can be specific in defining the segment you want to reach. Get granular in identifying the different characteristics of your target audience— number of employees, geographic location, their interests and challenges, etc.
  • Exact ROI: There is a very specific investment in sponsorship emails — you know how much you are paying the vendor. Now you only need to track the results you are getting (visits, leads, sales) to determine your return on the cost you have paid. Knowing the exact ROI will help you fit it into your marketing budget and build accurate marketing reports at the end of the quarter.

Disadvantages Of Sponsorship Emails

  • It's Paid:Sponsorship emails are sent to people you haven’t earned as subscribers (they didn’t opt-in to your list). In this context, you have to pay to get content in front of them. Vendors offer different payment packages and here you enter the land of negotiation. Some of the most popular options are paying a flat free, paying based on a CPM (cost per thousand impressions) model or paying per new lead acquired.
  • Dedicated Resources:Sponsorship emails and management of the vendor relationship require a big marketing effort and tight control. In addition to brand synergies, you'll also need to understand the data behind their emails. If your industrial business has a small marketing team, this type of email marketing can be difficult to execute.

6. Transactional Emails

Transactional emails are the messages triggered by a specific action your contacts have taken and enable them to complete that action. For instance, if you sign up for an industry webinar, you will fill out a form and receive a transactional (thank-you) email, which gives you login information to join. If you are using a double opt-in, people will receive an email asking them to click on a link to confirm their registration.

Transactionals are also the messages you receive from e-commerce sites that confirm your order and give you shipment information and other details about your recent purchase.

Advantages Of Transactional Emails

High CTR:Recipients anticipate transactional emails because they help them complete an action, and that is why they open them and click on them. Take advantage of this dynamic and include a highly customized call-to-action (maybe even as a P.S.) to leverage that the subscriber is fresh and very actively engaged with your email communication.

Disadvantages Of Transactional Emails

Creates An Obstacle:Sometimes the idea of taking yet another action discourages contacts from completing their activity altogether because it seems to them like they are jumping through hoops.

7. Re-Engagement Emails

If metrics show that a portion of your subscribed client list has been inactive, it may be time to send out a re-engagement email to re-establish contact and goodwill.

Asking for feedback is an excellent way to bring your business back to their minds, and if they respond, it’s a win-win — they’re again actively aware of your business, and you’ve got fresh feedback to work with for improving processes and marketing tactics.

And even if they wind up unsubscribing, there is a bright side: Your email engagement rates will improve overall, and your email reputation will see a boost among internet service providers (ISPs).

Advantages Of Re-Engagement Emails

Turning A Loss Into A Win: According to Active Campaign, turning an inactive subscriber into a customer is five times cheaperthan acquiring a brand new customer.

Clean Up Your Lists: Worst case scenario is that your re-engagement emails don't reel these prospects back in. The silver lining is that no matter the outcome of this send, you'll be able to clean up your email lists.

Disadvantages Or Re-Engagement Emails

Don't pester: If a contact has become unengaged once before, maybe they don't want to be contacted again. Sending a re-engagement series is definitely worth it because we all have to shoot our shot to win new business, but be sure not to pester your prospects again if they're not ready to partner up.

8. Brand Story Emails

Storytelling can be a powerful tool to get your point across to customers and prospects by taking advantage of emotional responses. So ask yourself this: Is there a personal story behind your brand? Do you have a company profile video you'd like to share?

Across emails and other marketing collateral, make your story evident and use your history to display reputation and showcase your focus to prove purpose. Every business has a unique story to tell, so it's good to start with your unique selling proposition.

Here's an example of how a manufacturer shares their brand story on their website making it easy to share this page in emails to connect with more customers:

Types Of Email Marketing: 10 Emails You Should Be Sending (2)

Manor Tool is a metal stamping company, specializing in punching, bending, forming and deep drawn stampings. They published aninteractive timeline on their About Us page to showcase the innovative milestones through the history of the company. Manor Tool was founded more than 60 years ago and this page reaffirms its deep roots in the industry.

Tell your customers and prospects about your company in an email if you've made a newly designed website page like this — it will drive website trafficand hopefully nurture a lead into a sale.

Advantages Of Brand Story Emails

Emotional Connection: Emails that tell your brand story and trigger an emotional response with your subscribers can help drive purchase decisions and customer loyalty.

Disadvantages Of Brand Story Emails

Don't Spam: It can be hard to figure out what your business brand story is. Every email you send should have a purpose so you aren't spamming your customers' and prospects' inboxes. If you don't have a fully developed brand story, then wait it out until you do. No customer or prospect wants to receive emails from a company with inconsistent messaging.

Learn More:Why Brand Marketing Is Important For Manufacturers

9. Video Emails

Video emails go a bit hand-in-hand with brand story marketing. They can more creatively share your company story and expertise. You can email:

    • A factory tour video
    • A Product/project spotlight video
    • A Company overview

Incorporating your videos in email marketing is a smart strategy because 95% of a video message is retained versus only 10% when reading text. They simply get high engagement! Wistia performed A/B testing on their email marketing campaigns and discovered a 21.52% increase in clicks from image to video thumbnails.

Here at Thomas our marketing emails to professionals in the manufacturing and industrial industry that shared video content converted 14% more than eBook promotion.

Advantages Of Video Emails

  • Videos Are Super Engaging: Endless studies reveal how consumers and buyers prefer interacting with videos. For example, 89% of viewers are likely to purchase a product after watching a product video. That's because some services or products can be complex — videos help explain the value and showcase the products more clearly.
  • Videos Aid In Marketing ROI: According to HubSpot, Marketers who incorporate video into their content strategies have seen 49% faster revenue growth than those who don’t.

Disadvantages Of Video Emails

It Can Be Confusing:Video content is not the same as traditional text. You have to decide how much equipment to invest in, what story to tell, the components you'll film, any graphic elements, and even music. We've created this beginner's guide here, but we also offer free video production with an advertising program for manufacturers & industrial companies.

10. Review Request Emails

According to Pew Research&Merit, millennials make up the largest generation of the United States workforce, meaning that 73% are involved in making purchasing decisions for their companies. Aligned with the industrial buying cycle, these buyers aren't making purchase decisions until they're 70% of the way through the buying process before speaking to a supplier.

We often see these buyers reference reviews sites like Glassdoor,G2Crowd, and Google Reviews to research companies based on what past customers have said. By requesting reviews of your business on these sites, you can build credibility and help boost your search engine results.

A good place to start is by requesting reviews from your top and most happy customers. It also doesn't hurt to include an incentive like a chance to win a gift card if it's within the scope of your budget.

Advantages Of Review Request Emails

Credibility: With more buyers educating themselves on the businesses they might want to partner with, reviews sites are one of the first stops. If a buyer is between two suppliers, a handful of positive reviews may be the thing that sways them to choose you or your competitor.

Search Engine Optimization: Some review sites will have outstanding domain authority levels and including links back to your site, will only help boost the authority of your site. Reviews will help create new and unique content about your company that is keyword rich and hopefully improve your rankings on search engines.

Disadvantages Of Review Request Emails

Bad Reviews: The obvious disadvantage here is reaching out for positive reviews and a customer responding negatively instead. With these types of emails, it's smart to segment your send list to the customers you know are happy with the partnerships you've had.

Email Marketing Nurtures Leads To Customers

These types of emails are a great way to diversify your content and experiment in your email marketing strategy. How are your emails faring?

Check out how your open rates and click-through rates compare against others in the industry in our Industrial Marketing Benchmarks article or contact our team to run a free Digital Health Check on your online presence. We'll score your efforts to see where you can improve and how you compare to competitors.

Types Of Email Marketing: 10 Emails You Should Be Sending (3)

Types Of Email Marketing: 10 Emails You Should Be Sending (2024)

FAQs

What are the 4 types of marketing emails? ›

Below, we've outlined the four types of popular email marketing campaigns and how you can use them to help your business grow.
  • Email Newsletters. One of the most common and popular email marketing campaigns are Email Newsletters. ...
  • Acquisition Emails. ...
  • Retention Emails. ...
  • Promotional Emails.
10 Oct 2018

How many emails should you send for marketing? ›

A good approach could be to send emails twice a month and then up it to weekly. If you've got great content, or ever-changing offers, or regular promotions, then consider sending emails two to three times a week.

How many types of emails are there? ›

Types of Email Accounts

There are two main types of email service providers to choose from: Email clients and Webmail.

What are the 3 types of emails? ›

You should think of it as a real profit generating asset just like a stock or a bond. In this lesson, I'll teach you about the three types of emails you should be sending out regularly to your subscribers-- transactional, broadcast and triggered emails.

What are advertising mails Class 10? ›

Answer: Sometimes we get mails from companies who are advertising a product or trying to attract you to their website. Such mails are called Advertising email or junk emails.

What is email and example? ›

The definition of an e-mail is a message sent from one computer to another over the Internet, using a set webmail server address. An example of an e-mail is a happy birthday message a person sends from their Yahoo account to their mom at her Gmail account. noun.

What is a B2B email? ›

In short, B2B email marketing is a type of marketing in which you send email campaigns to businesses instead of individual buyers. You engage sales prospects (B2B buyers) through their work email, educate them about your products, and convert them into marketing qualified leads (MQLs) for the sales team.

What emails should I send to my customers? ›

Newsletter email

According to a survey by research firm Nielsen Norman Group, 90% of people prefer to receive company updates via email (10% prefer social media). Newsletter emails help you: Build a relationship with customers. Inform customers of company and industry news.

Which email is best? ›

14 best email service and account providers in 2022
  • Gmail. Gmail is the most used and popular email service provider with over 1.2 billion users all around the world. ...
  • Outlook. Outlook was initially founded as Hotmail by Microsoft. ...
  • AOL Mail. ...
  • 4. Yahoo Mail. ...
  • iCloud Mail. ...
  • ProtonMail. ...
  • Zoho Mail. ...
  • Yandex Mail.
4 Oct 2022

What is email marketing called? ›

Businesses use what's known as email service providers (ESP) to send marketing emails. An email service provider is a software that sends and manages email marketing campaigns. It's also referred to as an email marketing platform, email marketing tool, email marketing service, or email marketing software.

How many emails should I send per day? ›

How many emails can I safely send per day? If you want to ensure your emails reach their destination inboxes and stay out of spam folders, you should limit the total number of emails per day that you send to up to 200 per day for most email platforms.

How many cold emails should you send per day? ›

The rule is no more than 200 cold emails per day should be sent if you want to avoid getting your email account shut down. Even less, if it's a newer account that doesn't get much inbound email. Remember, you have to account for follow-ups.

How many emails should you send customers a week? ›

Most experts agree they get the best experience from their email marketing when they send one or two emails per week. Your optimal frequency depends on your subscribers and your store, but it might be a good idea to start with one or two a week and work up.

What is a list of emails called? ›

A mailing list is also known as an email list or electronic mailing list.

What is a promotional email? ›

The primary focus of a promotional email is to get the word out to potential customers about your product or service. Common email promotions include coupons or other discounts, access to exclusive content, or admittance to an invitation-only event.

Which is the best free email? ›

An overview of the best email providers in 2022:
  1. Gmail. Since 2004, Gmail has rapidly become the most popular email provider globally. ...
  2. Outlook. Outlook started as Hotmail back in 1996. ...
  3. AOL. ...
  4. Proton Mail. ...
  5. Zoho Mail. ...
  6. GMX. ...
  7. iCloud Mail. ...
  8. 8. Yahoo Mail.

What are the 3 main characteristics of an effective email marketing strategy? ›

Below, you will find eight crucial characteristics of an email marketing service to guide you in your choice.
...
#2: PRECISE LIST SEGMENTATION
  • Purchasing preferences.
  • Gender.
  • Devices or browsers that recipients use.
  • Click-through rates.
  • Recipient's location.
  • Email client.
  • Industry.
10 Sept 2019

What is an email class 2? ›

Also known as electronic mail, an e-mail is a message that is sent and received using computers. It is an important form of fast communication that allows people to contact one another and share information all over the world. An e-mail message can contain text, sounds, images, or videos.

How do you send marketing emails? ›

The following steps will guide you in creating email campaigns that drive the conversions you want to see:
  1. Sign up for an email service provider.
  2. Manage your contact database.
  3. Determine the types of marketing emails you should send.
  4. Get permission.
  5. Understand your audience.
  6. Be authentic.
  7. Provide valuable content.

What is the best email marketing tool? ›

The 6 Best Email Marketing Software of 2022
  • Best Overall: Mailchimp.
  • Best for Automation: ActiveCampaign.
  • Easiest to Use: MailerLite.
  • Best All-in-One Marketing Suite: Hubspot.
  • Best Affordable Option: Moosend.
  • Best for E-commerce: Drip.

What is an example of direct mail? ›

Direct mail is marketing material or product mailed directly to the homes of consumers or offices of business buyers. Examples include postcards with an offer, catalogs that display goods, coupons, solicitation letters from nonprofits or free samples sent by businesses.

What are the 10 advantages of email? ›

10 Advantages of Email
  • It's free! Once you're online, there is no further expense.
  • Easy to reference. Sent and received messages and attachments can be stored safely, logically and reliably. ...
  • Easy to use. ...
  • Easy to prioritize. ...
  • Speed. ...
  • Global. ...
  • Good for the planet. ...
  • Info at your fingertips.

Why do we use email class 10? ›

We send emails To communicate information and To share documents and files.

Why are emails important? ›

Email is important for communication because it allows users to send information in letter format, and email can replace traditional mail options. Emails can be more beneficial for communication because they can often include text, documents and multimedia, like photos and videos.

What is B2C email marketing? ›

What is B2C email marketing? B2C or business to consumers email marketing refers to sending email campaigns to individuals rather than business owners to promote your product or services. The B2C emails target consumer emotions to get their attention and encourage them to buy.

What are the four types of B2B markets? ›

To help you get a better idea of the different types of business customers in B2B markets, we've put them into four basic categories: producers, resellers, governments, and institutions.

Is email marketing Good for B2B? ›

In terms of the effectiveness of B2B email marketing, statistics say, “80% of business professionals believe that email marketing increases customer retention”. Moreover, it takes a longer time to qualify a B2B prospect and turn them into potential prospects.

What other emails are there besides Gmail? ›

The best Gmail alternatives that you can really trust
  • Tutanota.
  • Posteo.
  • StartMail.
  • Runbox.
  • Mailfence.
  • CounterMail.
  • Proton Mail.
  • Mailbox.org.
20 Oct 2020

How many emails should I have? ›

Therefore, for every user, we recommend having at least four different email addresses for all of the resources they access on the internet.

What are lead nurturing emails? ›

What is a lead nurturing email campaign? A lead nurturing email campaign is an automated, personalized, email campaign that marketers use to take users on a journey that may impact their buying behavior.

What are the most popular email? ›

According to Statista, Gmail is the most popular email client in today's world, with more than 1.5 billion active users globally. If you're going to focus on designing your emails for one email provider, Gmail is a good place to start.

What are the most common email domains? ›

What are the most common email domains?
  • Gmail.com (18%) With over a billion users across the globe, Gmail has taken over the free email space since its launch in 2004. ...
  • Yahoo.com (17%) ...
  • Hotmail.com (16%)
18 Feb 2020

What is the most secure email? ›

List of Most Secure Email Providers
  • Titan.
  • Protonmail.
  • Tutanota.
  • Mailfence.
  • CounterMail.
  • Hushmail.
  • Posteo.
  • Zoho Mail.
25 Oct 2022

Why do we need email marketing? ›

Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Just as other platforms and media have changed, email marketing tools give your business the ability to reach customers easier than ever.

How can I send 500 emails a day? ›

Free Gmail account — If you use a free Gmail account, you are limited to sending a maximum of 500 emails in a 24-hour period, and a maximum of 100 addresses per email. Paid Google Workspace account — If you use a paid Google Workspace account, you are limited to sending a maximum of 2,000 emails in a 24-hour period.

How many marketing emails are too many? ›

If your list is less than 2,000, sending out 4 to 8 emails a month would be the maximum recommended. If you are an eCommerce company with 10,000 or more subscribers sending out daily emails might be a good strategy. Remember that you can expect attrition of your list every time you send out an email.

How many emails should I send a day in sales? ›

The rule is to start small (10 - 20 emails per day) and gradually increase your sending volume while keeping an eye on your deliverability and reputation.

How many sales emails should you send before giving up? ›

What Do the Experts Say? "If you're cold-emailing, an average of three sales emails sent over the course of a couple of weeks is usually enough to get a good idea whether a prospect is ever going to be interested in what you're offering. “Any more than that and you'll probably just be wasting your time.

How many follow up emails should I send? ›

You should send follow up emails a minimum of five times, each time giving the recipient more time to respond. By prolonging the time before the next follow-up email, you reduce the chance of overdoing it and being marked as a spammer.

How many emails should be in a sequence? ›

People understandably want to know how many emails they should create within a sequence. It's a good idea to plan for four to six spread out over one to two months.

How often should B2B emails be sent? ›

B2C: Consider sending email bi-weekly to weekly. 67% of B2C companies send email 2-5 times per month. That would loosely fit a bi-weekly or weekly schedule. B2B: At least one email per month, and no more than five, appears to be considered an acceptable range.

What is the best email frequency? ›

Email Marketing Best Practices

Remember that the number one reason customers unsubscribe is because they've received too many emails. For most businesses, sending 1-2 emails a week is ideal. This is an especially helpful baseline if you are just getting started.

What is the best day to send email marketing? ›

The three best days to send out emails are Tuesday, Wednesday, and Thursday. Data analysed from 10 different studies indicated that Tuesday reigns supreme for shooting out marketing emails. Emails sent on Tuesday have the maximum number of open rates, resulting in a better CTR and higher site traffic.

› ... › Marketing ›

Timing is of huge importance when it comes to email marketing. With click-through rates (CTR) as low as 2 percent for some industries, one of the best ways to i...
How much is too much in email marketing? At what point do your helpful and informative messages turn into annoying spam? Do some customers prefer to receive mor...
If you have ventured into the world of email marketing, you have likely wondered what your distribution schedule should look like. When should you send your ema...

Which is best email marketing tool? ›

The 6 Best Email Marketing Software of 2022
  • Best Overall: Mailchimp.
  • Best for Automation: ActiveCampaign.
  • Easiest to Use: MailerLite.
  • Best All-in-One Marketing Suite: Hubspot.
  • Best Affordable Option: Moosend.
  • Best for E-commerce: Drip.

What is an email marketing tool? ›

Email marketing tools are tools marketers use to create, send, test, optimize, and report on their email campaigns. One of the most common email marketing tools is an email service provider, or ESP, like Campaign Monitor.

What is email marketing strategy? ›

An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve desired marketing goals with email advertising. This plan of action gives the businesses a direct channel of communication with prospects and customers for brand promotion.

What other emails are there besides Gmail? ›

The best Gmail alternatives that you can really trust
  • Tutanota.
  • Posteo.
  • StartMail.
  • Runbox.
  • Mailfence.
  • CounterMail.
  • Proton Mail.
  • Mailbox.org.
20 Oct 2020

Which email is most professional? ›

The most professional way to setup an email address is to use your first name and last name without numbers. For example, john.smith@domain.com. You can also use just your first initial or last initial such as johns@domain.com or jsmith@domain.com.
...
Take a look at these popular options:
  • Gmail.com.
  • Outlook.com.
  • Yahoo! Mail.
30 May 2022

How do I make a email marketing list? ›

15 Ways To Build An Email List
  1. Use Forms. ...
  2. Use Lead Generation Offers. ...
  3. Simply Ask People For Their Email Address. ...
  4. Offer Freebies. ...
  5. Use Social Media. ...
  6. Create Free Bonus Content That Is Worth Paying For. ...
  7. Add A Signup Button To Your Facebook Business Page. ...
  8. Create A Blog & Offer A Subscription.
10 Apr 2020

How can I send 10000 emails? ›

6 easy steps to send bulk emails from Gmail
  1. Step 1: Connect your Gmail account. ...
  2. Step 2: Create your email list. ...
  3. Step 3: Create a sequence. ...
  4. Step 4: Compose your email. ...
  5. Step 5: Upload the list in CSV format. ...
  6. Step 6: Send or schedule the email.
1 Feb 2022

How many emails should I have? ›

Therefore, for every user, we recommend having at least four different email addresses for all of the resources they access on the internet.

How do you master email marketing? ›

8 tips to master email marketing for your small business
  1. Start collecting customer email addresses. ...
  2. Learn the types of emails. ...
  3. Use premade templates. ...
  4. Lead with a compelling subject line. ...
  5. Use a clear call to action. ...
  6. Segment your audience. ...
  7. Automate where possible. ...
  8. Track your results.
11 Mar 2022

Why do we need email marketing? ›

Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Just as other platforms and media have changed, email marketing tools give your business the ability to reach customers easier than ever.

Which email is best? ›

14 best email service and account providers in 2022
  • Gmail. Gmail is the most used and popular email service provider with over 1.2 billion users all around the world. ...
  • Outlook. Outlook was initially founded as Hotmail by Microsoft. ...
  • AOL Mail. ...
  • 4. Yahoo Mail. ...
  • iCloud Mail. ...
  • ProtonMail. ...
  • Zoho Mail. ...
  • Yandex Mail.
4 Oct 2022

What is the best free email? ›

An overview of the best email providers in 2022:
  • Gmail.
  • Outlook.
  • AOL.
  • Proton Mail.
  • Zoho Mail.
  • GMX.
  • iCloud Mail.
  • 8. Yahoo Mail.

Which email is best for privacy? ›

The 17 Most Secure Email Providers in 2022
  1. ProtonMail. Pros. Cons. AES, RSA, and OpenPGP end-to-end encryption. ...
  2. Mailfence. Pros. Cons. OpenPGP encryption. ...
  3. StartMail. Pros. Cons. PGP encryption. ...
  4. Tutanota. Pros. Cons. ...
  5. Librem Mail. Pros. Cons. ...
  6. Thexyz. Pros. Cons. ...
  7. CounterMail. Pros. Cons. ...
  8. Soverin. Pros. Cons.

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